New Delhi, June 8, 2016: LeEco’s mega launch saw a lot of crowd for the launch event today, LeEco (formerly known as Letv), the global internet and technology conglomerate has finally unveiled it’s much awaited second generation superphones, Le 2 & Le Max 2, bundled with 1-year membership together with it’s e-commerce website, LeMall. The company also revealed world’s first CDLA(Continual Digital Lossless Audio) Type-C earphones.
The event at SIRI FORT AUDITORIUM at NEW DELHI was one of the most well attended event in the recent past history. At the event, LeEco’s official song was also revealed, specially composed and produced by PRITAM’s studio JAM8 and sung by NAKASH AZIZ.
Tin Mok, VP of Le Holding and CEO, APAC, said that it was an extremely important day for the company in their Indian journey so far as it marks the entry of the LeEco in e-commerce industry with the launch of LeMall and also the launch of the 2nd generation superphones Le 2 and Le Max 2. He also said that with the introduction of CDLA technology they have reached a significant milestone.
LeEco’s 2nd Generation Superphones: Le 2 and Le Max 2
Atul Jain, COO, Smart Electronics Business, LeEco India, unveiled the 2nd generation of superphones, calling them “Redefined product value”.
He also said that “We are focusing on Eco Model, an integration of software, content, services, applications and hardware.”
As for the next generation phone, Le 2, with a standard combintion of 3GB RAM and 32 GB ROM, is greatly improved from it’s predecessor. Powered by Qualcomm Snapdragon 652.
Le 2 provides a 16MP rear camera and 8MP front camera. The image quality is visibly better with vibrant and true-to-life colours. It is also important to note that in addition to 3G, LTE and GSM, Le 2 supports all 4G bands in India and also will have VoLTE very soon over an OTA. (More info in our full review of the device)
Beside Le 2, LeEco also released 2 versions of the 2nd Gen. of Le Max, which is Le Max 2. Powered by the world’s most powerful processor, Qualcomm Snapdragon 820, the phone, featuring the high performance combination of 4 GB RAM + 32 GB ROM or 6GB RAM + 64 GB ROM. With a RAM three times that of iPhone 6s Plus, Le Max 2(6GB+64GB) is 40% faster than most competitors and is also 17% faster than it’s predecessor, Le Max.
Le Max 2 features a 5.7 inch 2K Super Retina Display, the best display for VR equipment.
It has 21MP rear camera with blazing fast focusing speeds thanks to PDAF technology, it also has OIS for blur free images in low light. Le Max 2 is also equipped with an 8MP front camera.
Supertainment Ecosystem and Membership Program
LeEco has also made impressive additions to it’s Supertainment membership program. In the coming months, through LeEco Membership Program, users can get access to a collection of 2000+ movies. Meanwhile, the program provides 3000+ hours of curated shows,150+ Live Tv channels and 3.5 million songs for users choice. LeEco takes the lead in offering 1.9 millions songs with lossless audio, bringing the users audio experience to a brand new height.
With LeEco’s Premium Membership program, users can enjoy premium content, exclusive discounts, a 5TB cloud storage, live music & concerts with lossless audio, exclusive giveaways and offers, special events with celebrities and much more.
World’s First CDLA Standard Earphones
Through the new superphones, LeEco has revolutionarily replaced the 3.5mm headphone/earphone port with the world’s first CDLA Type-C interface, leading an audio revolution to the earphone industry.
CDLA is quite intelligent technology. Every pair of CDLA earphones has it’s own ID, so it knows who is using it and what preferences it can offer to the user, seamlessly integrating with LeEco’s ecosystem.
The difference between Hi-Fi audio and CDLA is unparalleled and the music experience from the CDLA technology was premium and seamless. LeEco has unveiled the world’s first Type-C CDLA Earphones which consumers can get access to at a competitive price of only Rs 1,999.
Pricing for Le 2 and Le Max 2 together with LeEco’s Membership
For Le 2, the 3 GB RAM and 32 GB ROM combination superphone comes at a price of Rs 11,999 including one year membership, which is worth Rs 4,900 if purchased alone.
For Le Max 2, the 4 GB RAM + 32 GB ROM model will cost Rs 22,999 and the 6 GB RAM + 64 GB ROM model will be at price of Rs 29,000 and both will include a one year membership.
LeEco will have it’s first flash sale for Le Max 2 on June 28th and it’s fist Le 2 flash sale in early July. Registration for both the models will be open on June 20th on Flipkart.