New Delhi, India (17th August, 2016) — ASUS CEO Jerry Shen today announced the availability of the latest ZenFone 3 range of smartphones during the Zenvolution press event, making India one of the first countries to have access to the stunning new line-up of smartphones. The event in India saw the launch of ASUS ZenBook 3, an ultra-sleek and lightweight notebook with a premium aluminum design, and ASUS Transformer 3 Pro, the world’s most versatile PC.
During the event, ASUS brand ambassador Sonakshi Sinha walked the ramp as the showstopper for a fashion show, organized by ASUS in association with designer-duo Shivan & Narresh, to celebrate the technological progress signified by Zenvolution. Shivan & Narresh’s designs reflected the modern and slim look of the ZenFone 3 Series.
“The highly anticipated ZenFone 3 Series has become a global sensation after its debut at Computex this year. The range reflects the ASUS design philosophy and combines all the elements that users look for in a smartphone,” said Mr. Shen. “We are ecstatic to introduce the ZenFone 3 Series, which redefines luxury with superior performance and design, to consumers in India, one of our priority markets globally.”
The all-new ZenFone 3 family includes ZenFone 3, a feature-packed smartphone that brings premium design and empowering performance to users; ZenFone 3 Deluxe, the new flagship ASUS smartphone with advanced camera technology that takes mobile photography to the next level; ZenFone 3 Ultra, an incredibly powerful smartphone with a 6.8-inch Full HD display that excels at entertainment; and ZenFone 3 Laser with an ultra-fast 0.03-second laser auto-focus designed for keen photographers.
ASUS ZenBook 3 is the world’s most prestigious laptop, with an ultra-sleek and lightweight all-aluminum design that delivers unprecedented performance. ASUS Transformer 3 Pro, the world’s most versatile PC, delivers extreme performance and mobility, as well as unrivaled expandability with a selection of powerful accessories including ASUS Mobile Hub, ASUS Universal Dock, ASUS Audio Pod, the VR/4K-ready ROG XG Station 2 and ASUS Pen.
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion.